Privacy Policy
Effective Date: October 05, 2025
At Shreem, a handloom saree brand based in Prayagraj, India, we are committed to protecting your privacy and ensuring a secure and seamless online shopping experience. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.shreemluxe.com or any subdomain thereof) or interact with our services. By using our website, you consent to the practices described in this policy.
We operate exclusively online with no physical stores at this time. Our goal is to provide a smooth buying journey, and this policy is designed to be transparent and straightforward to support that.
1. Information We Collect
We collect information to process your orders, improve our services, and enhance your shopping experience. The types of information we may collect include:
Personal Information
- Contact Details: Name, email address, phone number, and shipping/billing address, which you provide when creating an account, placing an order, or subscribing to our newsletter.
- Payment Information: Credit/debit card details, UPI IDs, or other payment method information processed through secure third-party gateways (we do not store full payment details on our servers).
- Account Information: Username, password, and preferences if you create an account.
- Non-Personal Information
- Device and Usage Data: IP address, browser type, operating system, pages visited, time and date of visits, and referral sources. This is collected automatically via cookies, web beacons, or similar technologies.
- Order History: Details of products viewed, added to cart, or purchased to personalize recommendations and support customer service.
We do not collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, or health data unless voluntarily provided by you in communications.
2. How We Collect Information
- Directly from You: When you fill out forms on our website (e.g., registration, checkout, contact us), subscribe to emails, or communicate with customer support.
- Automatically: Through cookies, analytics tools (e.g., Google Analytics), and server logs as you browse our site.
- From Third Parties: From payment processors, shipping partners, or marketing platforms to verify transactions or deliver products.
3. How We Use Your Information
We use your information solely for legitimate business purposes, including:
- Order Processing and Fulfillment: To confirm orders, process payments, ship products, and provide updates on your purchase status.
- Customer Support: To respond to inquiries, resolve issues, and improve service quality.
- Personalization: To recommend products based on your browsing and purchase history for a smoother shopping experience.
- Marketing and Communications: To send promotional emails, newsletters, or offers (you can opt out at any time via the unsubscribe link).
- Analytics and Improvements: To analyze website usage, detect fraud, and enhance site functionality.
- Legal Compliance: To comply with applicable laws, regulations, or legal processes in India, such as under the Information Technology Act, 2000, or the upcoming Digital Personal Data Protection Act, 2023.
We will not use your information for purposes incompatible with those outlined here without your consent.
4. Sharing Your Information
We do not sell or rent your personal information to third parties. However, we may share it in the following limited circumstances:
- Service Providers: With trusted partners who assist us in operating our website, such as payment gateways (e.g., Razorpay, Paytm), shipping companies (e.g., India Post, Delhivery), hosting providers, and analytics services. These parties are contractually obligated to protect your data and use it only for the services they provide.
- Legal Requirements: If required by law, court order, or government authority in India or elsewhere.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, with continued protection under this policy.
- With Your Consent: For any other purpose where you have explicitly agreed.
5. Data Security
We prioritize the security of your information and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, loss, misuse, or alteration. This includes:
- Encryption of sensitive data (e.g., during transmission via SSL/TLS).
- Secure servers hosted in compliant data centers.
- Access controls and regular security audits.
- Compliance with industry standards for e-commerce security.
- Despite these measures, no online transmission or storage is 100% secure. If you suspect a breach, contact us immediately.
6. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience:
- Essential Cookies: For site functionality, like maintaining your shopping cart.
- Performance Cookies: To track site performance and user behavior anonymously.
- Marketing Cookies: To deliver personalized ads.
You can manage cookies through your browser settings. Disabling them may affect site functionality, but essential features like checkout will remain available. For more details, see our Cookie Policy (linked on our website).
7. Your Rights and Choices
As a user in India, you have rights over your personal data:
- Access and Correction: Request a copy of your data or correct inaccuracies by emailing support@shreemluxe.com.
- Deletion: Ask us to delete your data, subject to legal retention requirements (e.g., for tax purposes).
- Opt-Out: Unsubscribe from marketing emails or withdraw consent for data processing.
- Data Portability: Request your data in a transferable format.
We will respond to requests within 30 days. If we cannot fulfill a request, we will explain why.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our services, resolving disputes, and complying with legal obligations. For example:
- Account and order information is retained for up to 7 years to comply with Indian tax and accounting laws (e.g., under the Goods and Services Tax Act).
- Marketing data is kept until you opt out or withdraw consent.
- Non-personal usage data may be retained indefinitely in anonymized form for analytics.
Once data is no longer needed, it is securely deleted or anonymized. If you request deletion, we will comply subject to any legal retention requirements.
9. International Transfers
Your data is primarily stored and processed in India. If transferred internationally (e.g., to cloud servers), we ensure adequate protections through contracts or compliance with Indian data protection laws.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a revised effective date. Continued use of the site after changes constitutes acceptance.
11. Contact Us
For questions, concerns, or to exercise your rights, please contact us at:
- Email: support@shreemluxe.com
- Address: 41C/1B Shivkuti, Prayagraj, Uttar Pradesh, India (211004)
- Business Hours: Monday–Friday, 10 AM–5 PM IST
Thank you for trusting Shreem. We value your privacy and are dedicated to a transparent, secure online experience.
©2025 Shreem, All Rights Reserved by Authentic Design Online Sales Pvt Ltd.
